PENINGKATAN KAPASITAS KEAHLIAN BERWIRAUSAHA DALAM PEMASARAN DIGITAL BAGI WARGA CLUSTER TAMAN HIJAU DESA SINDANGGALIH KARANGPAWITAN GARUT

Abstract

The rapid advancement of technology in various fields requires the public to be able to optimize
the function of information technology devices such as gadgets or smartphones in improving the
economy. The ease of information from various information media, whether from websites, blogs
or social media, allows people to get information and market their products online and more
broadly. The purpose of this activity is as a housing model that has utilized Digital as a marketing
medium. The extension method used was the Focus Group Discussion (FGD) method which was
attended by 40 participants including 35 housewives and 5 young people. The results of the Digital
Marketing Workshop are known: as many as 40 residents participated and were interested in
knowing more about digital marketing and were enthusiastic about participating in the training.
Residents gain knowledge about digital marketing methods through e-commerce websites, social
media and are able to identify social media that can be used as marketing media. The conclusion
of this activity before attending the Workshop as many as 24 people (55%) did not understand the
concept of digital marketing using social media, so that residents had not maximized the use of
their gadgets or smartphones for entrepreneurship. After they took part in the training, the
knowledge of residents increased, as many as 75% or 32 residents understood the concept of
digital marketing, housewives began to use their gadgets to find out how to make processed foods,
open accounts on e-commerce websites.